Events could and must be an integral part of your campaign's fundraising plan. Even though no campaign must rely solely on political fundraising dinners to boost the majority of their budget, each campaign should have a strategy in place for effectively adopting events as part of their revenue mix up. Here are 6 tips for running a great political fundraising dinner:
1. Make it a Team Labor
First-class political fundraising dinners begin with strong host committees. Before planning your event, put together a 5-10 person host committee tasked with selling tickets and raising money for the event.
2. Keep Expenses moderate
Donors want to make sure you are adopting their money intelligently. Most attendees don't expect caviar and champagne at your dinner. Do your best to keep expenses low, and try to have catering and materials donated whenever available.
3. Propose Different Levels
If the only gift level for your political fundraising dinner is the ticket price, you're missing out on additional giving opportunities. Make sure you propose a low, medium and high giving level for your event (think: tickets (low), tables or sponsors (medium) and VIPs (high)).
4. Make it Beneficial
Your goal need to be to make sure it is as piece of cake as possible for folk to attend your event. Hold it in a central location, entrust people loads of notice, and offer online and phone registration and payment.
5. Stay on Top of Your Event
One serious mistake candidates often make with fundraising dinners is that they don't keep close track of progress of ticket sales, sponsorships, and revenue. Don't take your volunteers word for it... keep track and stay on top of fundraising for your event.
6. Follow Up
In direct marketing, they say "the money is in the list." The same is true in political fundraising. Thank your event donors and attendees right away, then include them to your mailing lists. Keep them updated and informed, and you'll be able to go back to them for additional funds later in the campaign cycle.
Remember, with a well written event plan and a good team together, political fundraising dinners can and ought to be an integral part of your campaign fundraising efforts.
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