Back in the 90's, when I first got involved in network marketing, online marketing was not even heard of. Back then, we built our business the “old fashioned” way, with home appointments, opportunity meetings and hotel meetings, and the way we increased the amount of people we had on our list was by prospecting strangers and asking them if they'd be open to making extra income. And we did extremely well and built ourselves a multiple 6-figure income a year using those methods. However, it was extremely brutal and tha attrition rate was super-high.
Fast forward to present day, and it's a totally different ballgame. Because of technology, there are a multitude of tools a network marketer has at their disposal.Things we did not have over a decade ago are being used by cutting-edge marketers today to explode their network marketing businesses. The most significant medium that has affected the scope of the industry is the internet. As I mentioned earlier, early on, the internet wasn’t even heard of. Today, people do everything online - get their entertainment, manage their monthly bills, plan their vacations, shop for gifts, buy and sell their homes...and even find their future spouses. If the internet can accomoplish all of this, why can't it help you explode your network marketing business? Well, it can and it can do it extremely well. In fact, marketing online has some very big advantages over offline marketing. This does not mean that marketing offline does not work. But, using the internet can shave years off your success-curve.
When I first got online to build my network marketing business, I was overwhelmed at the amount of information there was about building a network marketing business online. This info-overload is what causes a tremendous amount of confusion in new internet marketers. Simply put, most new online marketers don’t understand the four phases of marketing, so they try ten different strategies all at once and get extremely low results. By knowing and implementing these 4 steps, you can turn your business around and start taking your business to all new levels.
Here is a breakdown of these 4 steps. It’s critical to understand that they must be done in order to achieve maximum results:
1. The first step to marketing online is getting your website system and sales funnel in place. This is where most marketers fail. They start marketing without having a funnel system in place. This is like going out and putting out an ad for your business, and you do not even had your business up yet. Understand that if you want to get the best results, you have to do this step first.
2. The second step is driving enough traffic to your website. Now, that your website and funnel are in place, you have to get people to visit it or it won’t mean a thing. There are hundreds of methods you can use to drive traffic to your website.The key is to pick one or two methods and apply them until you have at least 100-200 visitors a day to your site.
3. The third step is generating leads by obtaining information from your website visitors. This is done by creating an opt-in form on your website, or webpage, where visitors can submit their information. By building a list, and focusing on list building, you are now working on your most valuable asset as an online network marketer – a list of highly responsive prospects who like, know and trust you.
4. The fourth and final step is getting on the phone with people who request more information and closing them into your business. The power of this type of marketing is that you are getting on the phone with people who actually requested information and expecting your call. Unlike when you call people who you’re trying to pitch on your opportunity, calls to people who want you to call them usually result in a new team member or new customer.
The question you want to ask yourself, assuming you want to use the internet to build your home business, is what step are you on? Whatever step you are on, implement that step properly. For example, if you have not completed step 1 yet, don't do anything else until you go back set up your website and sales funnel properly. If you’re on step 2, and your getting less than 100 visitors a day to your website, put your focus on driving traffic so you can drive your visitors up to 100-200 a day. If you are actually generating a few leads but you are still getting less than 25 leads a day, go back to traffic generating activites. As you can see, there is a logical and sequential order to this simple success blueprint.
Marketing your business on the internet can be very rewarding and profitable as long as you take the time to setup your system and do it the right way.
Author Resource:-
Jaime Soriano is an Attraction Marketing Coach. He wrote this Online Network Marketing Training to provide a resource for people looking to build their network marketing business online. To learn the secrets that Top Producers use to personally sponsor 20-30 people a month, visit MLM Secrets
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