So you've just joined a multilevel marketing company and you're excited to start sponsoring people into your team. Before you start, you will need to know that there is a wrong approach and a right approach. In this short article, I'll go into the two ways you can approach people for your business. Bear in mind, it is vital to your success to use the right approach since you only get one chance to make a good impression. Also, these are just my opinions... you may or may not agree with them, and that's OK too.
With that (disclaimer) out of the way, allow me to go into the different approaches:
1. Value Based Sponsoring - In my opinion, value based sponsoring is the right method of approaching people. With this approach, you are teaching your prospects and giving value to them, long before they even take a look at your opportunity. You're going out of your way to connect with them and even build a mini-relationship with them, either online, over the phone or in person. This method actually allows you to give your prospect a reason to want to partner with you. Because of the internet, a lot of network marketers have forgotten than network marketing is all about relationships, hence the term relationship marketing. It is important that you build strong relationships with people if you want to have success. Why is that? Because people only do business with people they know and trust. By giving away your value, which in turn builds trust, you will become a magnet, both reps and customers. And due to the fact, that so few marketers actually practice value based sponsoring, you will instantly separate yourself from all the other people online.
2. Pitching - Pitching, in my opinion, is the wrong way to sponsor people into your business. This is when people spam your inbox, or email, with "Join The Absolute Best Opportunity In The Universe", "Super New Universal Triple Forward Binary Compensation Plan", "Most Amazing Pre-Launch In The History Of The Universe" garbage. Personally, when I get emails like that, I delete them. Just a few days ago, I received an email that said, "Blah, blah, blah... I will be your sponsor!" Why would I want that person to be my sponsor? They are not even trying to make a personal connection with me. And if they don't put an effort to connect with me BEFORE I join their business, you can forget about AFTER I join when they've already made a commission from me coming in. You would think, that before they get paid, they'd at least make a little effort. On top of that, that person was not giving me an inkling of a reason to even want to partner with him. What value can he provide me? He obviously will not teach me how to market because his idea of marketing is spamming people's inboxes..
The sad thing is if he had taken the time to connect with me, I may have taken a look at what he was doing. Or at the very least, we may have become friends. But I deleted his message and chances are I will never speak to him. That is what happens when you are spamming and pitching. You ruin your reputation and repel experienced marketers.
If you are going to build your business on the internet, I want to encourage you to take the value based approach. It will take a little more effort on your part but doesn't your business deserve your best effort, anyway?
Author Resource:-
Jaime Soriano is an Attraction Marketer coach that provides MLM Training on how to generate an endless flow of leads online. To learn the secrets that Top Producers use to sponsor 20-30 people a month, visit MLM Secrets
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