Maybe you don't wish you were an Oscar Mayer Weiner (or maybe you do, we aren't judging), but the Oscar Mayer Weinermobile is something most of us are very familiar with. And this makes the Weinermobile a noteworthy public relations campaign.
The Weinermobile is versatile across both the physical and virtual landscapes. It can show up at your local grocery store; you can see it whizzing down the highway; street teams of kids and young adults enthusiastically travel around the country. It's on TV; it has its own song; you can find it on the brand's Facebook page and Twitter account and it has its own blog. It even gives back to the community with the Oscar Mayer Good Mood Mission. The silly hot dog-on-wheels opens every possible public engagement opportunity for Oscar Mayer. The messaging the Weinermobile carries across various landscapes is wholesome and fun, just like Oscar Mayer's products.
Carrying this message across multiple mediums, Oscar Mayer is also able to loop in its products without being obtrusive (visit the Hotdogger blog, and you'll see ads for lunch meat). The Weinermobile is clearly branded, but that doesn't diminish its appeal. To the contrary, it boosts public image and support for the brand. Why? Because Oscar Mayer uses the Weinermobile to strike a perfect balance between not taking itself too seriously and being a reputable, well-known food company.
From another angle, the Weinermobile is such a blatant form of traditional public relations that it becomes comical and endearing. Obviously the company sells hot dogs. Otherwise, the car would look very different. But the Weinermobile communicates to the public that the company isn't just about the products. Oscar Mayer sells an array of products but all its branding and public relations would make you think the company sells sunshine and happiness. The colors are bright, the song is catchy and the automobile is goofy. These messages are inseparable from the products, helping to keep the brand fun, fresh and at the top of consumers' shopping lists.
The lesson to take away from the Weinermobile is simple: make people smile and they will love you for it.
Author Resource:-
M/C/C is a dallas-based Public Relations Firm. They also provide advertising, social media, and SEO services as well. For more information be sure to visit their website.
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