As a specialist in the website and online marketing industry, I deal with clientele every day. These clients range from individuals wanting their first web sites to huge enterprises hunting for internet promotion solutions and better overall webpage effectiveness.
I am more a part of the sales aspects of the business and never pretend to be a professional web developer, but I have the basic abilities necessary to put together a fairly reasonable website and consequently I have a very good understanding of the way that a website is developed. The big problem is that we (I am now generalizing and making reference to all professionals in the web page and online marketing sectors) tend to fail to remember that our clients might not necessarily know the intricacies involved with developing a new website.
Our web developer sits in the corner of our open plan office and can at times be heard either laughing spontaneously or uttering a sigh. then we know: A customer has put in a very odd (read impossible!) request for web development!
We were having a discussing about website development and the misconceptions linked to it the other day, and we came to the following realization: We have to think of a straightforward (but efficient) way to explain the actions that a web developer follows when designing a site. Something which might look like a very quick copy and paste process to a customer, might actually involve 3 to 4 hours of extensive design and development efforts!
Creating a website can basically be compared to designing a wedding dress. Before the designer begins with the gown, he/she has a discussion with the bride-to-be and everything from the sort of gown to the fabric that ought to be used is discussed in this consultation. The designer then selects a dress pattern/design which will form the foundation of the wedding gown and the entire dress is then designed around this layout and at the same time keeping the customer's ultimate goal at heart.
A website works on the same theory. Once a customer decides to have a website developed, the client should have a consultation with a web developer to discuss their demands and requirements. The developer will then do the initial design based on the guidelines provided by the client.
Returning to the wedding gown now - once the dress is to some extent completed, the customer will go back for a fitting. The developer will now make notes of minor tweaks and changes (for instance add another handful of crystals to the bust area and take another centimeter or two off the dress's length). The designer then makes the adjustments and the bride-to-be comes for another fitting.
The same applies to a web site being developed. The customer can certainly make certain changes to the website. These alterations include small adjustments and changes, like a smaller picture here and a darker text there.
The bride-to-be cannot expect the designer to redesign the entire dress once he has already used all the fabric. and a webpage client should keep in mind that it's not possible to redo an entire website once the basic platform has been completed to the customer's specifications. Make sure you discuss your in depth requirements with a web developer - that's the best way to make sure that you are totally pleased with the final result!
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