There are not many subjects which are discussed as widely on the internet as keyword research.
Everyone would seem happy to give their own concept about how it ought to be done, but the reality is that nearly all of these individuals are merely regurgitating something they've heard from somebody else.
And the the reality is that almost all of these folks have complicated the matter and in many cases are just plain wrong.
You'll hear individuals suggesting to do investigation into such things as the number of competing pages, the title competition, anchor text competition plus a whole range of other information.
And although this may give you a decent review of the possible levels of competition you're going to experience, all things considered it is usually quite misleading.
When you're thinking about search phrases and trying to discover the ones which have reduced opposition there is one thing you'll want to remember.
Around 90% of people don't go beyond the very first page of the search engine results when they have completed a search in Google.
Therefore you aren't competing with two million webpages, or 40,000 sites that use the keyword within the title.
You are competing with the first ten pages that are at the top of Google for your search term.
if you feel you can do a better job in your of your seo than they are, you then have a potential target keyword.
If the first page of Google is full of websites that have significant authority and a huge number of high quality one-way links, then it does not matter if there's just 6000 competing webpages - the 10 that are at the top will probably be incredibly tricky to outrank.
So whenever you're undertaking your research what you need to do is put aside all the extravagant keyword applications available for just a second, and return to basics.
Type the key phrase right into Google as if you were performing a search yourself - do not place your key phrase in quotation marks or use complex search strings.
Just have a look at exactly what a normal individual will find if they performed this exact same search.
Now start looking at the pages which appear at the very top.
Do these appear to be excellent pages or does it look like they're of very low standard and might easily be replaced by a far better website optimized by you.
Now you'll find keyword tools available which have the functionality to help you to quickly evaluate these top ten pages, however when you are getting started with this approach to keyword research it's a good idea to get this done manually to start with to help you fully understand the method.
After you appreciate the value in doing it like this you may then move on to discovering the right tools to help you streamline this method so that you can check multiple search phrases very quickly and assess if you are going to be able to effortlessly get your website to this first page.
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