Outbound marketing has been a mainstay for many companies for years. Traditional direct mail and email efforts work but generally produce very low response rates. So, to get the necessary response, high distribution volumes are required. This form of marketing represents the "shotgun" approach - basically throw it out, and see what you hit. The knock on these traditional efforts is that they are impersonal and irrelevant to most recipients.
It is the equivalent of shouting, "hey you," while you are walking down the street. You may stop and look, but if you hear your name shouted, you are much more likely to pay attention. And you are much more likely to respond if you are interested in the product or service being sold.
That's the idea of personalized outbound marketing efforts. Rather than shouting "hey you," address customers and prospects by name and send messages that relate to their interests. Shout, "Hey Joe!"
Personalization is easier today than ever before. You can create an experience for your audience that is unique and engaging. Why not talk directly to customers or prospects through personalized video? Personalize the message by including a name and any other information you may have like location, title, company name or personal interests. This is a certain way to increase the interest in, engagement with and response to your campaigns.
Today, the platforms to create and distribute personal video messages are easy to use and inexpensive relative to traditional direct marketing options. One of the most basic ways to distribute personalized video messages is through personalized URLs (PURLs), It is as easy as creating your video segments, uploading an excel spreadsheet and launching your campaign.
All you need is a list of names and a relevant product or service for members of your list. You can create and distribute messages through email or traditional printed direct mail. You can even distribute your video messages on Facebook.
You can easily double the overall effectiveness of your advertising and promotional campaigns by adding a personalized direct marketing component. Test your messages and optimize each campaign to use the most effective combination of personal references and relevant offers.
Stop shouting, "hey you," and start growing your business by calling your customers and prospects by name.
Author Resource:-
M/C/C is a one of the top Advertising Agencies Dallas. They offer social media, SEO, and PR services as well. For more information about them check out their blog. For exciting indutry news check out Advertising Agency Today.
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