In website marketing, in particular SEO along with backlink building, there happens to be a lot of confusion over duplicate content.
Like the name indicates, duplicate content is the situation in which the exact same content is published in a number of websites.
So for instance, a common link-building approach is article promotion.
You publish some content, post it to tens or perhaps many more article directories and other websites and link to the desired site from each one of these pieces of content.
The way people get confused with duplicate content is they think that getting the exact same written content published on more than one website and linked to your own website is going to cause Google to impose a penalty on your site.
However this is just not true, and you'll find several explanations for this.
To begin with, prior to marketing with articles becoming as fashionable as it has become, written content had been widely distributed across the web via media services and you can guarantee there was zero penalties being smacked on anyone then just as there aren't any right now.
The second reason Google won't can't penalize your website for having backlinks coming from multiple instances of the same article is that it'd open the door to nefarious tactics by competitors.
There are many people operating on the web who sadly are ready to do whatever needs doing to make money. If they believed they could cause a fall in the competitors search positioning by this use of content circulation you can bet they'd they would have been doing it already.
Google is mindful of this so they will not punish you for this sort of SEO.
Now there is little question that getting one hundred different articles published on one hundred different internet sites with backlinks to your own site is going to have a better effect than having one article released on hundreds of sites.
But that is a lot of article content that must be created which takes time and or money.
So what is the answer?
Well a well known solution is known as content spinning.
Essentially you take an article and then make use of an article spinner to create what is called a spun version. This kind of spun article is able to generate hundreds and possibly even thousands of unique variations which can be published throughout the internet for a potent link building method.
There is I time where your website can be punished for duplicate material and that's when you have got several occurrences of the same content on your own site.
As long as you make sure that all the articles you have on your own site is unique from any other piece of content then you won't come upon any issues with the duplicate content punishment.
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