Frequently I get told by fellow network marketers that they wish they were a master network marketing prospector. Anybody can do it. It's just going to take you a little time and tons of practice! Nonetheless, there are a number of skills that you can develop that will infinitely direct you on your MLM journey and support you in accomplishing MLM Mastery.
What I have found is, there are 5 Qualities or Characteristics of Master MLM Prospectors: Passion, Consistency, Communication, Being Prepared and Being Positive.
Therefore let’s look at each one of these in detail and find out how you can start to implement them into your business today!
Trait #1: Passion – You have to have a Genuine passion for Freedom, your Product and Helping others.
Passion is without a doubt the most important quality on this list. That's because without passion for your product, the freedom MLM can produce and helping people attain that freedom, you might as well go back to your day job.
What you need to figure out is what turned you on to your company and its product, then take that same passion and share it with others. Chat with other product users and take note of success stories within your company. You need to use the product and success testimonies to convey your passion. Keep in mind, your prospects are first going to be captivated by your passion before they become attracted to your product or company.
“Catch on fire with enthusiasm and people will come for miles to watch you burn.”
Trait #2: Consistency – You have to be consistent with your MLM business every day.
Being consistent is extremely important. Another way to think about it is, if you are a doctor but only carry out 7 out of 10 surgeries correctly, how long do you think you would be in business? Not very long! You must think of your $500 starting cost for your business like it was $500,000 or $5 million for that matter!
Far too many people start a business and subsequently don’t put in the time and energy required to be successful, however, they are still expecting the huge pay off. If you are prepared to treat your business like a business instead of a hobby, you will work it consistently every day. That is when the pay off will happen! Now I am not saying you have to come home and put in another eight hours of work every night, but creating an Action Plan and sticking to it works.
You want to set a Minimum Daily Exposure (MDE) number for yourself. When you're first starting out and working your MLM business on a very part-time basis, I advise beginning with 3 MDEs. What you should to work up to is between 10 and 15 new people exposed to your business each day.
As you begin to run the numbers about what contacting a set number of new people, every day, will do to increase your network marketing business, your excitement and passion will go through the roof. Having a MDE leads to success. Your MDE is a simple formula that works for offline, online or a blend of the two!
Trait #3: Communication – Connect, Communicate and Follow Up!
You want to have some form of communication with your prospects at least once a week. That goes for whether you have generated your leads offline or on the internet.
There is a fine line to walk with follow up though. You do NOT want to be pitching your network marketing business every time. When you follow up with your leads, make it personal. Ask about their business or job, their family, remember birthdays and anniversaries. Remember, it is all about getting to know your prospect.
If they are an offline MLM lead, you want to be in touch when there is a local meeting, a special presentation, a new tool or a new product launch.
With an online MLM prospect this becomes simple because you ought to have an auto-responder sending out letters every few days.
The whole point of communication is to keep you in your prospect's mind. It is this follow up that helps you be the person they want to call if their financial condition changes.
Trait #4: Being Prepared – You want to always have tools prepared and practice alert living.
Because of our present economic state and no stability showing in our future, people are now starting to look at Network Marketing or MLM in a new light. Many are beginning to consider our industry as a realistic way to develop an extra income or a full-time income for themselves.
Consequently you want to be armed with tools (literature, a CD, a DVD, etc) that you can give to your leads and you should be prepared to tell at least two product stories and two income stories.
You need the stories as a piece of your arsenal since people are emotional creatures and we connect better with stories rather than facts. When you are meeting people in person, it is the stories that will introduce people to your product and your opportunity and make them desire to know more. Now stories are something that a prospect can get passionate about!
Facts Tell, Stories Sell!!
Furthermore, you want to be well-dressed wherever you go (i.e. no pants around your butt or dressing like you are headed to the club). Just remember, when you take the time to dress for your own success, you are ready to make something positive happen for your MLM business.
Trait #5: Be Positive – You have to be cheerful.
No one is up ALL the time. We all have negative moments. You just NEVER want to let your leads and downline observe it. People love being around happy, charismatic people. They don’t want to have to be walking on eggshells around you. A good rule of thumb is to be the person you want to attract. Keep in mind that birds of a feather flock together. So who wishes to be in a group of Negative Nancys!
I challenge you to apply every one of these characteristics into your Network Marketing business. DO NOT pick and choose. You will find that when you do, your confidence will go sky-high. Your business will start to multiply and you will be on your way to achieving MLM Mastery!
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