It's worth it to try to increase your RSS subscriptions, and there are many benefits for doing so.
Online visitors are notorious for scanning, and that's why it's so important that your web content facilitates scanning and skimming. It seems just about everybody has a million things to do, and that more than likely contributes to the perceived need for scanning. So there are priorities and needs; people need to move on, and at the same time they want to find what is important to them so they can read it. You will have more success with making your site sticky by writing in a way that makes things simple to understand. There are other considerations, as well, and we're talking about reading your content in any RSS reader. An average RSS subscriber has a number of feeds added to his/her reader, which means they don't have the time to go through every feed they are on. Your feed has to compete to be read, and if your pages can be quickly scanned, then your feed will be the same, too. Your readers won't feel the strain on their eyes because your content won't be a big chunk that's hard to digest, but small pieces that are easily consumed.
Some people may not subscribe because they don't know how or what to do - put a little content somewhere that explains it all for them. It's easy to forget that most people are not as techy as us, and depending on your niche they could be completely clueless. Test it out; if you think they need help then just write-up something and see if it helps. Most people who don't subscribe to RSS won't know about feed readers, so then you can quickly put up another article that makes all that clear. Take a look at your market, and make your assessment about their level of technical know-how. Help them out by telling them of the more popular feed readers and that they have options. They will appreciate it if you refer them to the best tools and resources.
Last but not the least; you can also link to your RSS feed in your email signature since it's a great way to get more subscribers. You can just place it there and leave it and just know that it's doing its own small part to help. Find targeted forums for your niche, and then make good use of signature links by placing your feed link in that space.
You can help your efforts and business by borrowing from email list building and offering the ethical bribe for RSS subscribers. These strategies are much like all the little things available to market your business and build it a little more; it all adds up.
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