For an event professional, building a base of fans that trust you to provide a great experience at every event is crucial to being successful. One easy way to upset your regular attendees and lose their confidence is to violate their privacy. With the widespread use of internet based event planning software, numerous privacy and security issues have arisen. You must make every effort to insure that your registrants online donation information is handled securely.
Topping the list of privacy concerns associated with doing business on the internet is payment information and personal information. It is quite obvious why payment information would be sensitive data since there is widespread banking and credit card fraud.
However, personal data is also a concern since identity theft has become a major concern of late. It is the fear of losing control of this information which has led many people to oppose various technologies that make life easier on the web, but that might not necessarily be good for personal security.
So, what about the role of tracking programs that utilize cookies for identification purposes?
The topic of cookies has been highly debated as related to information that is revealed when cookies are installed on the users computer. While most web users are not particularly concerned with the practice of using cookies to collect information, there is a group of users who are very suspicious of websites that use cookies.
Recent enhancements to internet based event registration programs are using analytics to enhance the efficiency of event planners and it is extremely important to comprehend the manner in which your customers may be impacted by your particular analytics software.
First, it is very important to note that the point of web analytics is to study the behavior of web users in aggregate. With analytics, the focus is not on any particular individual, it is on the aggregate user behavior. I is noteworth that analytics software is often used for conference management is needed for a widely dispersed group of respondents.
Many times critics are not satisfied with this response, therefore, you must be cognizant of the type of information that your analytics software is gathering. To give you a few examples, Google Analytics protects users' privacy by not logging individual IP addresses. RegOnline's Analytics Reports do not allow the event planner to view any personal information about users unless they complete a registration.
To further insulate yourself against privacy complaints you should carefully evaluate the registration software you plan on using. A few things you should look for include a Payment Card International certification, HackerSafe security checks, and a software security and privacy policy.
By taking a little time up front to understand how analytics and cookies work you will be able to patiently explain to registrants that their data is being handled responsibly.
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