Anytime you write a paragraph or an entire article, you must signal to the reader that you are finishing your thoughts and wrapping up the paragraph or article. An easy way to do this is to add an introductory element like In Conclusion, finally, or something to that effect. However, if you really want add sparkle to your conclusion you can follow these simple tips.
There are three main points of a concluding paragraph:
" bring closure for your reader-makes him or her feel that you truly supported your thesis
" sum up the points of the paper
" provide a final perspective on your topic
To write an effective conclusion, begin by writing three to four strong sentences in which you restate the thesis/argument (what the article was about), review the main points without restating them exactly--this means you want to take the extra time to re-write or re-structure your existing sentences. Don't just copy and paste! You can write an anecdote; this can be useful-especially if it links back to something from the beginning of the paper and reemphasizes the thesis.
The attention grabbers that often begin an introduction are great to include in the conclusion paragraph (ex: startling fact), but do not start and end the paper with the same technique.
Writing effective conclusions baffles most. I know it sure confused me when I set out to become an expert writer. I remember working on my conclusions the most as I often failed to grasp what I was supposed to write. However, once I learned these basic "rules," and used some of the following tips my conclusions are usually just as good as the rest of the article.
Here are some extra helpful tips:
" Be concise: Do NOT ramble: If you find yourself writing the same thing over and over, get rid of the extra baggage. You a better writer if you are concise.
" Do not add new facts or information: If you wrote about product X, do not hit your readers with product Y in your conclusion. This just adds confusion, and if your reader is confused, they may stop reading. It won't matter if they are at the conclusion; they're gone!
" Do NOT simply reword/restate the introduction paragraph: I can't stress enough that you must take the time to reword the main points or the thesis.
" The last sentence should be powerful and grab the attention of your reader.
While you do not want to add extra information into the conclusion, you can provide a call to action. When you write an article to promote your website or business, you most likely are writing persuasively; therefore, you will want to ask for the sale or gently urge your readers to, at the very least, visit your website. Don't be blatantly obvious and write Please buy my product X. Be creative here, and write something that stands out in the reader's mind. Make them feel compelled to buy from you or subscribe to your site.
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