One of the most important concepts to grasp in this respect is inbound links. Everyone is familiar with hyperlinks that lead from one page to another or an entirely new website. A link that originates at another website or domain and points at any page of your site is called an inbound link. Search engines consider these links a vote for your site. In general: the more votes the better.
One of the most recent methods explored in order to get the maximum number of useful inbound links on your website is through Google News which is proving to be very useful. All you have to do is scroll down on the front page of Google News, click on "About Google News" tab and then add your link in it.
Submit articles to article directories. Content is certainly king in the World Wide Web. You can add links to the body of your article, which can also generate excellent inbound links into your website. And if this isn't enough, you can add some more in the resource box. The more sites that the search engines find with your inbound link on them the higher the ranking in the search results the site will get. This shows that the site is popular with a lot of people and they are willing to point the people that visit their site to the doors of your site.
Different search engines will show different link popularity rankings; finding all of your inbound links takes time. Categorize your links in terms of what they are doing for your site. If your site is linked to a site that has no relationship to your content, request for the link to be removed. This type of link is of no value to the search engine robot which is concerned with content match.
When you are looking at the inbound links role in SEO one must think about doors. Doors are a passage or entry into a building. A house will most likely have only two doors, a front and a back. This is due to the fact that there is not a lot of traffic going in and out of the doors and therefore more is not needed.
You need to work hard to get a good number of inbound links with relevant keywords. If there are relevant keywords attached to the inbound links, your site will have greater potentials of getting a high page rank. Keywords have relevance to how your site would fair in the bid for certain keywords. I
Many of the results will be competitors of yours. But one or two may be secondary sources such as directories or reference pages. Getting your link on some of these secondary sources is almost guaranteed to result in traffic.
If you are a business owner who is attempting to develop a presence online through a website, one of the most important criteria for search engine ranking is the link popularity of your site. The quality of inbound links pointing to your site is one of the top criteria the major search engines, such as Google, use to base your page ranking on.