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How to Create a Visible Presence Online



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By : Eric Dunbar    29 or more times read
Submitted 2010-08-24 18:39:09
If you want to be successful in today’s world of online marketing it is imperative that you create and maintain a presence on the Web. With so many businesses and individuals competing for a chunk of the online cash pie generating your own unique presence can sometimes turn out to be quite a trying feat to achieve.

The more familiar you are to people on the internet the more possibilities of generating a lasting income you will have. The best place to begin is in the world of social networking. Almost everyone who spends time on the web is a member of a social network. Therefore one of the first things you should do is create your own social network. Then invite your friends and family to join you on your social network and watch it expand. The more well-known you become in the cyber world the more likely your possibilities of establishing an income—both immediate and residual. When people become comfortable with you or your business on the Internet you will start to earn money. Visualize the possibility of generating money while you’re on vacation, having fun with your family and friends, or even while you are sleeping!

Your online presence is the best solution to internet marketing that you will ever possess, but being present is only the start. You must originate a memorable presence—something that people can definitely remember, irrespective of whether it is a slogan, a brand , a name or a product, if you are going to be profitable in the world of online marketing people must remember you. Establish blogs and videos, write articles and send emails, and then do it all over again. Give away free eBooks, offer free newsletters and do it again and again and again.

Rule 1…

The simplest and most effective way to be remembered is through repetition. Repeat your product and your offer over and over and over again. However be conscientious not to confuse repetition with annoyance because only a thin line separates the two. Amateur internet marketers often make the mistake of buying email addresses more popularly known as “leads” and start a mass e-mail campaign in an effort to build a customer base. I cannot tell you of a better way to obliterate your business than to begin soliciting uninvited e-mail. NEVER send people an e-mail advertising your product or your business without their permission. Purchased leads never produce the same result as opt-in leads. Opt-in leads are people who willingly request that you send them information because they are searching for what you have to offer with the added incentive of having the option of not being annoyed with your e-mails if they come to a decision that they do not want to hear from you again.

Rule 2…

Be unique – Even though you are marketing a product or a service that thousands of people and businesses are promoting you must be unique in your approach of promotion. Originality is always remembered. Find ways of getting attention and above all, never appear ordinary. People are gravitated in the direction of the uncommon and even if you come across to your audience as being a little strange, they will remember you if for nothing more than being strange. Internet marketing success does not come by way of a miracle but by hard work and determination.

Rule 3…

Always – ALWAYS be personal in your communication. No one wants to be considered as just another number in a crowd. When you write your ads and e-mails write as though you are talking to someone you know personally, such as a friend or a family member. Be persuasive and above all, be informed. If people get the conception that you do not know what you are talking about they will run away and nothing you could ever say would make them revisit.

Rule 4…

Be persistent and reliable. If you are blogging and no one ever replies to your blogs don’t stop blogging. Just because people are not replying to your blogs does not automatically imply that no one is reading them. Continue writing about things that people want to know. Your e-mail campaigns should never stop— Never! Whether you send a new email every day, every other day, or two or three times a week, don’t stop sending them.

As a competitor your aim should always be to win. Just remember… If you quit you will never win and once you win you won't quit!

Be visible, and grow your business.
Author Resource:- Eric Dunbar is the owner and editor of Golden Entrepreneur, where you will find online business tips, articles and great software tools to grow your online business. Eric Dunbar is also the author of THE FACE OF A DEMON, referred to by many as “The Recovering Addict’s Handbook”, and editor of X-JOURNAL Blog
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