In the last twelve months, many more Louisville home owners have talked to me about putting their house up for sale, but not in the regular way. Some owners of the more expensive homes want me to market their homes using seo techniques and social media strategies instead of signing a traditional listing contract with me as their Realtor, which I am licensed to do.
Is a Realtor's most important service to market your property? There are people who are better qualified to handle this task as majority of the real estate agents may use old techniques which produce very little results.
Let's forget about paperwork, for now, and turn our attention to marketing. Some Realtors have a tendency to put up a sign in front of a house that has positively nothing to do with the actual product, it is solely to promote the brokerage and themselves. When a seller secures the services of a marketing company, should they expect a sign in their yard that is generally corporate in nature, or tailored to their personal property? Consider running a social media campaign for the home incorporating Youtube videos, a Twitter account, and a presence on Facebook. One has to wonder how often Realtors engage in these specific activities.
Do we even need to inquire about blogging? Take any market ... how many Realtors actually have their own blog? I have to question how many Realtors who have the skill and access to blog, are actually writing about their listings? It is my opinion that they were rhetorical type of questions. Again, if you employed the services of a marketing firm ... do you think that a home seller would settle for that level of service? Another question that really does not require an answer.
However, now I have placed limitations on myself. I'm a Realtor, but other specialties of mine include search engine optimization and marketing through social media. As Realtors, is it better to simply require clients to sign a listing contract right off the bat, or should I ask if they would like an alternative arrangement. Here is one suggestion: A front load fee to list the property on the MLS and begin the marketing process, a back loaded commission for handling the actual negotiations and papers, and a monthly charge for the duration of the listing.
As it turns out, when it comes to services, nobody wants to pay upfront because the commission that is realized is rather smaller than the service fees. There can be a tremendous difference for the more upscale homes that are listed for sale. Clients can garner excellent savings by retaining my services. The higher the value of the home, the larger the savings I can generate for you.
So, what's your opinion? Could this style of realty be appropriate for your city? Do enough qualified real estate agents exist that can make it succeed? Or will the local boards find issue with this arrangement?
Author Resource:-
To learn more about Louisville Homes and Louisville real estate in general, visit Greg Fleischaker's website at http://www.GregFly.com where he offers the most complete and up to date statistical breakdowns of current market trends in addition to the most progressive marketing tools found anywhere.
![[Valid RSS feed]](http://www.articlelog.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites