If you’re serious about building a successful multilevel marketing business, then there are two important areas you always need to keep your attention on. The first one is sponsoring, both personal sponsoring and group sponsoring. And the second is launching the distributors that come in, so they can start building their business. Without properly launching people, you can easily fall into the trap of sponsoring new distributors, but having them fall out in a few weeks, which means you will not be able to build a solid organization. Obviously, there’s a little more to building a successful business than that. But, without these two things you can forget about building a successful business at all.
In this basic article, I will cover the second part of the puzzle, which is launching your new distributors and getting them off to a fast start. It goes without saying that you won’t be able to launch a new distributor that you don’t have yet, which is why personal sponsoring is so important. But, most people have no clue what to do with someone once they’re in, which is why most people can recruit someone but they can’t build legs, which is critical if you want to build a successful business that will pay you the residual income you want.
Before I go into some simple steps to launching you reps, it’s important to note that this is a generic, non-company-specific explanation of what you should do with a new distributor. It would be smart to customize it to fit your company and compensation plan, just like I use a customized version for my company.
With that said, here are 5 basic steps you need to take your new rep through to get them off to a fast start:
1. Identify Their “WHY” And Set Some Goals - It’s important to find out what your new reps wants to accomplish by joining the business. Everyone gets involved in this industry for different reasons. And, your conversation will be different with everyone, based on what they want and what their goals are. For instance, your conversation with someone who just wants to make an extra $500 a month to pay off some debt will be very different from the one you might have with someone who wants to make $100,000 a year and quit their job. Of course, you want both these reps to succeed, but your leadership advice will be different for each one. In addition, you want to explain to them that success won't happen overnight and also to start working on their mindset.
2. Create A List - It’s important that you take some time developing their list of close, personal contacts. The good thing is people usually have their closest contacts right in their cell phone, so it shouldn’t be to hard to list down 25-50 people. However, you might want to qualify the 10-15 “best” ones, so you can focus on them. Remember, recruiting “up” will enable you to build your business faster and with better quality people. It’s also vital to note that even if you're generating leads online, don’t neglect the sharpest people in your warm market list. If you do, you might just see them at the next company event, walking across stage, working with someone else.
3. Schedule A PBR In The Next 48-72 Hours - PBRs (aka Private Business Receptions, group presentations, home presentations, etc) is probably the simplest, and most duplicatable, method of signing up new people for your new rep. Assuming that your new rep has decent credibility, it shouldn’t be too hard to have them put a few people in a room to share an opportunity with. Typically, a new rep who comes from a PBR will launch their business with a PBR, and before you know it, you have 4 or 5 PBRs a week, that each have 5-10 people in them getting exposed to the information. While this is obviously an offline strategy, this concept can be applied online with webinars. Ideally, if you can get webinars going online and PBRs going offline together, you’ll accelerate your business growth and get into momentum fast because in both instances you’re exposing large groups of people to the presentation at the same time.
4. Acquire A Handful Of Retail Customers For Them In Their First 7-14 Days - By obtaining some customers, you'll be accomplishing a few things simultaneously. In the short term, you’ll be putting some money in your new rep’s pocket, which will fuel their excitement and grow their belief level. In addition, assuming you’re marketing a product that pays residual income, even on customers, you’ll be positioning your new rep to not have to come out-of-pocket for their business expenses, which will increase the probability that they will stick around.
5. Get Them Committed To Plugging Into Training Events - If you can plug them into events, the likelihood of them succeeding just increased by 100 times. Also, if you get them plugged in, chances are that will duplicate and they will get their reps plugged in. And if you can simply grow from event to event, you can build a wildly prosperous business.
In summary, while sponsoring is extremely critical to your success, building under the reps you sponsor is also vital. If you can’t build through them and under them, you have no chance at building independently producing legs. And just like a table, without legs, your business will not be able to stand.
Author Resource:-
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