Many people who use online petition sites find that they don't attract enough signatures to their campaign. What are the reasons behind this, and how do you make sure that you attract as much interest as possible?
First, you need a well-written request, but then it is up to you as to how you promote it. The mistake most people make is thinking that by just creating the petition it will attract interest. Many petition sites host a very large number of petitions, so you risk disappearing into the crowd. To be successful, you will have to put in some work, but by choosing the correct hosting provider, your job can be a lot easier.
This article will present some important features that will be key in creating a successful online campaign with a global reach.
Promoting your petition can, and should ideally, be done both online and "offline." Through your hosting site, you are able to utilize emails, links, and share. You can also try to advertise your campaign on various search engines. Your offline effort is equally important. By telling people you know about your campaign, you will be able to spread the word.
Here are more details on your possibilities.
(1) "Tell a friend"
With a "Tell a Friend" function, you are able to inform people about your petition via email. Make sure you send these emails to recipients who might be interested in the petition so that the emails won't be considered spam. This is indeed a powerful tool, especially if you are able to send multiple emails. Imagine, for example, if each of your 500 petition signers emails five friends. The possibilities are endless.
(2) Link to your petition's URL
To successfully promote a petition, you should try to link to the petition's URL on as many websites as possible. This can be done in newsgroups, forums, blogs, and other websites where comments and discussions are possible. Just as with emails, it is important to use your common sense and ask permission where relevant, but if you should find an article, site, or blog that covers the same topic as your petition and can get the author to help you out by linking to your petition, this is sure to attract a lot of interest.
(3) "Share" via social bookmarking and social networks
This is also a way of linking to your petition with just the click of a button. It is especially targeted toward social bookmarking services and social networks and will enable you to share the petition with other people on a large number of other websites. This will increase your link popularity, which is very important in increasing search engine rankings. Outbound links, i.e., links from your petition to other websites, also affect your rankings. Some hosting sites will allow you to add outbound links as well.
(4) Word of mouth
Even though you might have a number of efficient online marketing tools at your disposal, it is often a good idea to tell people you know about an interesting petition. Surveys show that a lot of online traffic is generated by recommendations from friends, family, and colleagues, so why not start there?
(5) Advertising online and offline
In some cases, you might want to advertise your petition on search engines. You can also try to get media such as radio, TV, and local newspapers to cover your petition by contacting them. Putting up posters and handing out flyers, for example, are other ways of promoting your petition.
You can, of course, do most of these things yourself, but choosing a hosting site for your petition that provides the latest promoting tools will make your job so much easier. Rather than just writing a few lines of text and hoping for the best, the right hosting site will allow you to create a community around your request, where you can educate, rally, and support each other, which, ultimately, should lead to great success for your campaign.
Author Resource:-
Choose LobbyingForum for your free online petition. Get information on how to start a petition, find petition templates and petition examples. Read further guides on how to write a petition.
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