It is almost impossible to build a successful online business without a proper mailing list. There is an old saying "the money is in the list" that, can only be proved true if you are saving a lot of effort by marketing your ideas to an existing list of targeted prospects instead of contacting each of them separately.
The key here is to build a targeted list of prospects that are showing an interest in your product. You can do this by offering a simple download on your website. To illustrate this concept, consider a major online music store. When you download their free music store and media player software from their site, they will ask you to fill in an optional name and email form, this is so they can send you offers that you can buy via their store!
It is really not essential to incorporate such a huge scale download as this major store offers. Prospects can equally be attracted with simple reports, free wallpaper or other useful giveaways. The main thing is that your download should be related to their interests such that the prospect feels that you are giving them value. That is the best way to encourage them into giving away their personal details.
However, slapping together a simple download and putting a link on your website won't be sufficient to catch the attention of eligible prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.
The location of your download form should be prominent on your website. The best option is to place that download on a separate page and link it to all other pages of the website. In this way visitors will easily find the download page and in no time you will have many prospects.
Promotion of your download also needs focus and effort. Explain and elaborate on the values and benefits of the download, and why your visitors should make the effort to request it. Remember, it's not easy catching any one's attention and that's exactly what you have to do. Many visitors are not active enough to search out why they should download your giveaway, so it is important that you elaborate to them fully the importance of this download.
By making this effort you are not only encouraging more visitors to request your giveaway product, but you maybe making it even more attractive as you are taking the time to highlight the benefits of actually obtaining it.
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From igor Griffiths and the millionaire mentors strategies
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